Website maintenance: what I learned from 35 broken things
I kept a log of what broke on websites for three months. What I found changes what you should be checking every month.
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SEO, AEO & GEO
How to show up in Google, ChatGPT, Gemini, and Perplexity when your customers search for what you offer.
What a properly built website means, and why yours may not bring customers
Why a good-looking website may bring no customers: the invisible causes, and what you can check yourself in ten minutes.
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Technical Audit: What I Found on a Store That Was Crashing
A technical audit uncovered an online store that crashed at five visitors and a 270 GB database. Here’s what a technical audit actually checks.
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When AI Agents Do the Buying: Marketing’s New Rule
What Google Marketing Live 2026 revealed about AI agents that shop for your customers, what it means if you sell products or services, and how to prepare.
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